CASE STUDIES

Our Successes

Branded Contracts Resulting in Quicker Negotiations and Better Commercial Relationships

A SME SAAS COMPANY

THE CHALLENGE

The Client was facing slow and cumbersome contract negotiations, which often led to strained relationships and delays in completing deals.

The Client’s contracts were generic, full of legal jargon, unreasonable in places and difficult for clients to navigate, causing misunderstandings and frustration on both sides.

THE SOLUTION

We rewrote the legal and commercial teams to rebrand and simplify. The goal was to make the documents more user-friendly while maintaining legal robustness and being as close to “market-standard” as possible. Our approach included:

  • Customising contracts to align with the company’s unique value proposition, ensuring clarity for both parties.

  • Incorporating client-friendly language, focusing on simplicity without sacrificing legal integrity.

  • Creating branded templates for consistency and efficiency in future negotiations.

THE OUTCOME

  • Quicker Negotiations: The newly branded contracts streamlined discussions, reducing back-and-forth and accelerating the contract signing process by 30%.

  • Improved Relationships: Clients reported a better understanding of terms and felt more confident in the agreement, leading to smoother, more positive negotiations.

  • Stronger Retention: Clients appreciated the clarity and transparency, fostering trust and leading to higher retention rates and repeat business.

Streamlined In-House Legal Intake

A HIGH VOLUME INTERNAL LEGAL TEAM

THE CHALLENGE

The in-house legal team struggled with managing the influx of legal requests from different departments. Requests were often poorly organised, incomplete, or vague, leading to inefficiencies, duplicated work, and missed deadlines.

There was also no clear system for tracking requests, causing oversight challenges.

THE SOLUTION

We introduced a streamlined legal intake process supported by a digital request management system. This system was designed to capture detailed information from each requester and track each request’s progress. Our approach included:

  • Automated intake forms that required specific information to minimise ambiguity. If it was not fully completed, it would be rejected. This stopped half instructions taking up disproportionate amounts of time.

  • Tracking mechanisms to log the number of requests per individual, the number of requests that were aborted, and those that underwent significant changes. When one deal turns into something else, and then something else during negotiations, it can dominate the legal team’s time. It should be reflected as 3 matters, not 1.

  • Real-time reporting and dashboards for the legal team to monitor the status of requests, prioritise tasks, and identify bottlenecks.

THE OUTCOME

  • Improved Efficiency: The legal team was able to process requests more quickly by eliminating unnecessary steps and receiving more complete information up front.

  • Better Resource Allocation: The system provided visibility into the workload distribution, allowing for better management of team resources and ensuring critical tasks were prioritised.

  • Data-Driven Insights: The tracking feature enabled the legal team to identify areas for process improvement by seeing where requests were stalled, where changes were frequent, and which individuals generated the most requests. This led to better forecasting and decision-making.

  • "You don’t look or sound like a lawyer—and that’s the best compliment we can give. You make things simple, approachable, and real."

  • “Trust is paramount to us. We can always count on outstanding service. Results often exceed our expectations, but the cost never does.”

    Quote Source

SME - Solid Legal Foundation

A SME SAAS COMPANY

THE CHALLENGE

The company struggled with low margins and inconsistent contracts. Many of their commercial agreements lacked clarity, leading to confusion with suppliers and customers, which resulted in missed opportunities and higher operational costs.

Additionally, the company was preparing to raise capital but lacked the professional legal documentation that investors expected.

THE SOLUTION

We worked with the business to solidify their legal foundation, focusing on:

  • Improved Contractual Terms: We revised supplier contracts and customer agreements to ensure they were clear, enforceable, and aligned with the company’s commercial goals.

  • Legal Risk Mitigation: We introduced clauses that protected the company’s interests, including intellectual property, exclusivity, and liability protection, while also creating more favourable payment terms.

  • Professional Documents for Fundraising: We helped create investor-ready legal documents, including shareholder agreements, financial agreements, and business governance documentation, ensuring they were legally sound and appealing to potential investors.

THE OUTCOME

  • Higher Margins: Clearer and more robust contractual terms allowed the company to negotiate better payment terms with suppliers, secure favourable pricing, and reduce operational risks, leading to improved profit margins.

  • Credibility with Investors: When the company began raising capital, the professionally structured legal documents helped position them as a credible, well-managed business. This significantly improved the company’s appeal and credibility to investors, enabling them to raise the capital they needed.