Why Your Contract Terms Should Match Your Brand
Imagine sitting down to sign your employment contract. On one side, you have a dull, generic document that could belong to any faceless corporation. On the other, a vibrant, thoughtfully designed agreement that speaks to your values and makes you feel seen. Which would you prefer?
This contrast highlights an often-overlooked truth: your contracts are a reflection of your brand. They’re not just legal documents; they’re a communication tool that reinforces who you are as a business.
Reinforcing Brand Values
When your contracts align with your brand’s tone, style, and values, they send a powerful message. Whether you’re bold, quirky, professional, or approachable, your contracts can embody that identity. This doesn’t just impress your clients, partners, or employees—it builds trust by showing that you care about every detail of their experience with your brand.
Thoughtful Preparation Matters
A well-crafted, brand-aligned contract feels intentional. It tells the other party that you’ve invested time in making the agreement clear, fair, and reflective of your relationship. This simple but impactful detail can set the tone for more positive, collaborative negotiations.
Cut Negotiating Time
Contracts that match your brand are more than just pretty—they’re practical. By considering reasonable, balanced positions in advance, you reduce unnecessary friction in negotiations. You know your terms protect you where it matters, but they’re also fair, avoiding drawn-out discussions over minutiae.
Where Would You Rather Work?
Take a look at the image below. On one side is a typical boring employment contract. On the other is the legendary Tony’s Chocolonely employment contract, full of colour, personality, and a touch of fun.
It’s a perfect example of how contracts can make an emotional connection while still being legally sound.
So, if you had two job offers, same role, same salary, same benefits, where would you rather work?
